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Screen shot 2014-05-21 at 1.41.05 PMI’ve been helping men’s clothing label Gubb & Mackie with its new website. Gubb & Mackie is a venerable New Zealand brand that has been around since just after World War II. It’s owned by Crane Brothers these days and it sometimes suffers under the impression that it is somehow the “casual” label for Crane. It’s not.

Our approach for the site was to give it a new voice that was separate from Crane Brothers and yet still really straightforward and honest, and to link to real people who wear the clothes with a short five-question interview. The design work was done by Sons & Co.

Gubb & Mackie clothes are well-made, hard-wearing and yet still stylish. I think the site is as well.